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Monday, 25 February 2013

Mobile Applications: Adding More to Tour Travel Experience

It won’t be wrong to name the present world a ‘digitized globe’ where communication technologies have reached the doorsteps of millions of people. With the increasing popularity of smart phones, the demand for mobile applications (apps) has also been increased. Along with various other industries, the tourism sector is also reaping its fruits. Having a mobile application for the organization such as airlines, trains, hotels and tour operators is a great way to stay in touch with the targeted group of customers round the clock.

The history of mobile applications does not take us to a primitive era. It was in the end of the 20th century that mobile manufacturing companies started developing apps to resist the market competition. Small arcade games, calendars, ringtone editors and calculator etc. are some of the first known apps that captured millions of hearts. The beginning of the new millennium saw a rapid market evolution of mobile content and applications. Development of mobile operating systems, such as Windows Mobile, Symbian, RIM, Android and Mac iOS opened up new business opportunities for the organizations.

From having fun to do some serious works, these applications actually take us to a completely different world. But what actually made the tourism industry to opt this new trend? Let us have a glimpse of some of the key factors behind this:
  • Through the mobile app, the airlines, hotels and travel agents can keep a constant communication with their customers, which in turn help them getting more business.
  • It is also a hassle free and convenient process for the customers to get latest offerings, updates and travel deals on their phones while on the move.
  • Some mobile apps need no internet connection to operate; though they won’t give you an updated news, it sometime works magically when you are in a remote area where the internet connectivity is not available.
  • Sometime apps also help to create a brand image. Now a days, it is considered an inevitable part of branding and brand promotion phase.
  • Some mobile apps enable the users to find details about hotels or other services, read reviews and make bookings using their smart phones only. This is one of the prime reasons for the increasing popularity of the travel mobile apps.
Whether you are a frequent traveler, a leisure seeker or an occasional voyager, these apps would surely make your journeying experience all the more ease, joyful and exciting.

Wednesday, 13 February 2013

Travel Technology: Revolutionizing The Way You Travel

Over the last few years, the tourism industry has experienced a rapid boom worldwide. This vast change in the entire tourism scenario has given birth to a relatively new phenomenon, the travel technology market. It is also anticipated that over the next two or three years, the IT technology would fuel major changes in the way people travel from one place to another.

In the general terms, Travel Technology is defined as the application of Information and Communication Technologies (ICT) in the travel, tourism and hospitality industry. Earlier, the term was majorly associated with Computer Reservation System (CRS) of the airlines, but now it incorporates a broader tourism sector as well as the hospitality industry.

The tourism industry has been vastly changed with the emergence of globalization. But now the question is how this concept emerged? Many thinkers consider technological developments as the main facilitator and driving force behind most of the globalization processes. From getting the information about different destinations, booking travel packages to receiving the directions to the place, everything have been made so easy, thanks to the developments in the digital communication systems.

Even the travel, tourism and hospitality industries are also reaping the benefits of the technological development and reaching a vast community of people in a shorter period of time. Now, no one is out of reach and all thanks to the Internet facilities. The discovery of smart phones revolutionized the way people used to interact with each other; electronic mails, messaging and sharing tools have made it easy to communicate with others and to get an instant feedback.

In this blogging site, we would try to cover the diverse aspects of travel technology that contribute towards making the travelling experience all the more easy and enjoyable. Keep your eyes on our blog to get yourself updated about the technology market along with knowing the latest travel trends that the world adheres to.