In our last blog, we have talked about how technology has bridged the gap between
merchandisers and customers. With the ever emerging market competition, it has
become crucial for the organizations to become technically sound, as it is the
only key that can make them survive the competition. Among the list of
technical tools, internet booking engines are the industry’s newest and most
important software implementations that simplify the entire task of reservation
both for the consumers and for the merchandisers. Internet booking engine is a
type of online reservation system where the customers can easily check
availability and make their reservations by sitting at the comfort of their office
or home, or wherever they want.
Internet
booking engines are of various types and come with their share of benefits.
Let’s discuss how different organizations can benefit from this advanced
technological tool that brought a renaissance in the travel, tourism and
hospitality industry.
Airline Booking Engine: Airline
industry was the first to introduce this revolutionary tool in the mid 20th
century. It was a great transition period for the industry; the introduction of
this tool not only simplified the entire reservation process, but made it
almost error free as well. Over the years, it has developed immensely where
modern airline booking engines come with multiple other functions such as
flexible fare selection, forward and backward date search, customer
registration and profile, real-time credit card verification and charge,
internal fare database, confirmation of reservation and a host of others. The
online reservation systems let the airline companies to configure all the
functionality they need to manage their revenue while allowing them to quickly
adapt their sales model to changing market conditions.
Hotel Booking Engine: The hospitality
industry is one of the fastest growing sectors where ever-increasing market
competition pursuing the hoteliers to search for alternative sources to attract
more and more customers. To cope up with the situation, most hotels are taking
help of the digital media. The introduction of hotel booking engines made the
entire hotel reservation system easy and convenient both for the guests and for
the management. One of the most important aspects of such software is the
reduction of mistakes made during the booking process. It is vital to address
these mistakes as these may lead to serious monetary losses. However, while setting
up a booking engine for hotels, the hoteliers should consider making it both
user-friendly and intuitive so that every section of customers can use it
without any hassle.
Cruise Booking Engine: While booking a
journey on-board a cruise, passengers always want to get comprehensive
information about the journey, the journey hours, the cruise facilities and the
deck arrangements etc. An advanced cruise booking engine can show all these
details along with performing other tasks such as making transactions and
reservations. With the help of such software, the cruise liners can show all
the detail of their cruise ship when a customer visits their website for
reservation.
Booking Engines for Mobiles: Over the
years, we have noticed communication media undergoing several phases where
advanced technological innovations constantly upgrading the means of
communication. The mobile reservation applications work similarly like that of
a booking engine in your website. By downloading these applications, the
customers can easily search for availability, get rates and also can make
booking on the go. Along with convenience, it offers full security to the
users.
Technology
has empowered us in various ways and simplified our lives than ever before.
Other than hotels, cruises and airlines, the car rentals, bus service providers
and several other organizations are taking advantage of this advanced tool to
serve their customers in a better way. With the constant innovation in the
field of travel technology, it is expected to offer various other tools and
products to simplify the working of the organizations worldwide.
