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Thursday 12 September 2013

Travel Tech Trends: Changing the Global Tourism Scenario

Just half-a-decade ago, travel trend watchers used to write articles on how travel technology would change the travel and tourism industry by 2020. Today, after around five years, we can see new technology trends revolutionizing the entire tourism business, helping tour operators, airlines, hospitality business owners and ground transportation providers to expand their business and reach the global market. Many of the advancements are here already and new ones are coming faster than travel marketers have ever thought of. According to the Wall Street Journal’s Middle Seat columnist Scott McCartney, today to find a review of the newly launched travel app is like changing smoke detector batteries.

Apart from the travel service providers, the consumers are also taking advantage of the new technology evolution. For savvy travelers, technology is a stuff of everyday life. After the industry came out of its birth shell of leisure tourism, several new fields started entering the business, creating complications in the operational process. In such a situation, technology is the only way that helps simplify the process. Let’s take a quick look at some of the technology developments that revolutionized the travel industry operations:

Smart Phones: The tidal wave of smart phones with a bundle of features brings about a radical change in the way travelers connect, communicate and collaborate. Researches show that by the end of 2012, the number of travelers carrying smartphones increased to 75% from 50% at the end of 2011. Easily available wireless internet networks made it possible for the globetrotters to search, book and make changes in their travel itinerary on the go with the help of the smart phones and other mobile gadgets.

Travel Apps: In “The Washington Post” journalist Andrea Sachs wrote that these days it’s easy to find companies that don’t have a travel app than the ones that do. Today, mobile applications are transformational platforms and essential tools for the travelers. From the business point of view, these applications help organizations reach their target group and cater them a better service. From comparing itineraries, booking the tour to making changes and cancelling it, travelers can do all these on the go with travel apps. The better the application is, the more it attracts consumers to the business.

Internet Booking Engines: Online reservation systems or internet booking engines brought a real change in the entire operation of hospitality, airlines, travel agency and ground transportation business. Though the aviation industry is the first to introduce this software, today almost every hotel, airline, Rental Company and travel agent uses this reservation tool for maintaining customer data, simplifying booking process, promoting the services and also to minimize the manual errors.

Digital Maps and Guide Apps: Gone are the days when people afraid to visit an unknown place. Today, with the help of digital maps and city guides, people can explore any place and discover the remotest corners of earth. Moreover, the translation apps are also of great use for travelers to converse with other during their journey.

With technology, we can say that travelling is no more a voyage to the unknown. Recent development in travel technology has made the experience smoother and easier for the travelers and this trend is likely to continue its meteoric incline.

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