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Monday 2 December 2013

Selecting the Right Technology Platform


The travel market is continuously getting competitive with new organizations entering the market. Thus, travel service providers are in search of new avenues to capture consumer markets for better revenue returns. Travel technology is however perceived by many a novel way through which companies can not only expand their business, but simplify the tasks and also better serve the consumers. There are travel technology companies that are adding more value in this quickly changing travel industry. To be at par with the competition, it is important to develop good business model along with choosing the right technology.

To expand, optimize and manage the business, it is important to consider a few factors about the technology that you have selected for your business. Below we have mentioned some of the features that make a technology fit for your business:

Switching to a cloud based technology is the best way to automate the entire process and reduce operational cost to a great extent. Instead if purchasing or setting up service infrastructure, the travel providers can take this service from their technology providers. As the technology providers maintain and update the software according to the latest developments, the travel operators also stay updated with the most recent market trends.

Valuable, User-Friendly Sales Channel
No matter whether you are a travel agency owner, running a hotel or dealing in rented cars, you must rely on a few sales channels like internet booking engine, B2B dashboard and call center etc. These help expand your business by reaching new consumer markets. However, while selecting any of these sales channels, the service providers must consider making these user-friendly; customers would never like a booking engine which is complex and full of features that the use might not understand well.

Easily Accessible and Flexible Technology
“One shoe doesn’t fit all”! This proverb is exactly true in terms of technology too. No two organizations have the same needs and thus what technology works for a particular company might not work the same way for the other. Moreover, to fit the changing consumer requirements, it’s important to deploy technology which is flexible enough to match the standards.

Online booking is a crucial part of any hotel, airline or consolidator business. Thus it is important to consolidate the business with a central booking handling interface. A good travel management system should have strong back office tool that can be easily integrated with the booking engine and third-party tools. Additionally, it also needs to have additional features to manage other components and attributes of the business. With the help of a customer relationship management service, you can easily maintain customer details and minimize the manual hassles.

Backend Support
In travel business, the most stressful work is to manage the back office. From maintaining customer details to answering customer’s quarries, everything has to be streamlined in order to make the organization function smoothly. Technology can be of great savor to minimize back office management hassle. There are tools that address the requirements of customers and business associates by bringing them all important information to their fingertip.

Security is Paramount
To safeguard company data as well as the details of the customers is one of the most important things that companies should consider first. A secure payment gateway on the online sales channels ensures total protection to your customer’s monetary details along with creating a bond of trust between the two parties.

Technology has made our lives easy than ever before. On the contrary, a wrong selection might have an adverse impact on your business. Thus, it is always suggested to do an in-depth research before choosing a technology service provider for your travel business.

Sunday 17 November 2013

The Future of Global Travel Industry and the Role of Technology

Travel Technology
Whether its war, pestilence, record debts or high oil prices, nothing can actually extinguish human desire to travel to lands far or near, to explore the unexplored and experience the exotic, to look a distant customer in the eye or stretch near a sempiternal shoreline with a Ruskin Bond book in hand. With man’s desire increases the challenges for the travel industry, but past few years’ observation certainly proves the industry’s agility and creativity to survive such challenges and come up with services, technology, business model and new working culture that proved fruitful to cope up with the situation.

Technology solutions including communication technologies, distribution systems, sensing and identification technologies etc. are perceived by many as the driving force to advance the growth of travel industry in the coming years. From big business houses to small-scale organizations, everyone is considering modern technological developments to help them deliver a more efficient, seamless and engaging experience at all stages of consumer’s journey.

Speculating on the future of travel, marketers believe that trends like globalization of business, growth in global migration, globalization of travel and tourism and rising affluence are some of the prime reasons that will transform the travel industry in the coming time. According to the experts, the future is already here. From planning the travel to sharing the travel experience, technology has its impactful presence in every phase of a person’s travel experience. In the present scenario, social media networks are becoming popular as the potent channels to market travel products and services. In next 5 years, around 76% of globetrotters are expected to book their travel as suggested over the social sites by the people on their network.

In the mid part of 20th century, technological innovations like booking engines showed a rapid growth in air travel market. The popularity of this technology soon made it popular among other divisions of the industry including hotels, travel agencies, cruise liners etc. Today, it’s hard to find a hotel that doesn’t have a website and an online hotel booking engine. It not only makes the entire booking procedure easier for the consumers, but makes it extremely convenient for the hotels to track the customer records and manage the entire reservation system.

Surveys show that cloud computing is gradually becoming popular in the travel, tourism and hospitality industry too. Cloud computing lets the company’s technology infrastructure up and running round the clock. Cloud computing reduces capital expenditures and the need to replicate hardware environment at each location.

The consumerization of technology is changing the way travelers interact, obtain information and purchase travel needs. Surveys show that from March 2012 to March 2013, there has been noticed a 54% increase in the number of Facebook mobile users; this increase has also resulted in a surge of people preferring to opt for travel services and products recommended by their friends over social networking sites. Travel service providers are now becoming more active on social network to reach their potent consumer section.

It’s been also observed that people prefer to search, evaluate and book travel services using their mobile devices. Mobile applications are thus a good way to serve consumer section with a value-added service. Mobile applications make it easy for the consumer to search and book travel deals while on the go. Moreover, mobile applications are greatly replacing hotel concierge services.

A discussion about future travel trends would be incomplete without mentioning about mobile devices and portable internet services. From business travelers to leisure seekers, and from honeymooners to adventure explorers, everyone wants to stay connected 24*7. To meet the growing needs of the travelers, hotels are including WiFi services. But an in-property WiFi wouldn’t be sufficient to serve the travelers, who seek internet everywhere they go; thus, in the coming years WiFi portable hotspots are speculated to replace traditional hotel WiFi services.

By the end of 2016, it is expected that 60% of global travel operations would depend on travel technology that not only meets the requirements of the travelers, but lets the service providers minimize the management hassle and maximize their profit margin.

Thursday 19 September 2013

Data Management: Some Important Factors to Understand First

For any organization, whether big, medium or small, much of the business success depends of how efficiently they manage the data. Data management is a broad concept that comprises of several aspects related to handling the data as a valuable resource. In travel industry, the system encompasses a number of aspects including fare management, baggage rules, ancillary product and revenue management and data mining etc. Without a proper operational system, the old saying “the devil is in the details” often turns out to be true in travel industry.
Many businesses outsource the data management operations to other organizations without considering a few factors first. The following are some of the most important aspects related to efficient data management. If you are also thinking to outsource your process, first consider reading the following:

Fare Filing: In travel industry, fare filing is one of the most important processes. For any airline, consolidator, travel company and hotel, the distribution of the fare content is the lifeblood for the business. While half of the process’ success depends on devising the best fares, the other half depends on error free management of the fares and distributing it to the potential consumers. These two steps determine how efficiently the organization will get the market share. Circulating special negotiated fares with accuracy can help attract a greater portion of the existing market. The efficiency of the process also helps organizations avoid revenue leakage.

Baggage Rules: In order to achieve greater revenue margin, airlines have started slashing free baggage allowance. In order to make the process simple, many airlines file the baggage rule/policy directly in ATPCO. Also, the airlines and consolidators can distribute their policies to GDSs, OTAs, departure control and reservation systems, and to other pricing engines. A minor mistake in filing the accurate baggage rule may lead to a huge loss of business and loosing the customer’s trust on the services offered.

Ancillary Revenue: Ancillary revenue is the profit that a service provider earns by offering additional services to the consumers. The profit margin of any travel service provider depends largely on this revenue stream. Airlines, hotels and similar service providers generate ancillary revenue from sources including à la carte features, commission-based products, frequent flier activities and advertising messages sold in or on aircraft. Being one of the most important revenue sources, it is crucial to properly display ancillary products and services to the prospective consumers. Filing the fare with entire ancillary product line is a good idea to attract consumers.

Data Mining: While managing the data is crucial for any business to run smoothly, not every datum is important from the business point of view. It is thus become extremely important to filter the data so that the most useful information can be devices. Data mining is a kind of computer generated data filtration process where experts analyze the existing data from different prospective and finally summarize it to useful information. The fundamental properties of data mining are – automatic discovery of patterns, prediction of likely outcomes, creation of actionable information and focus on large data sets and database. The more accurate your data mining is, the more the chances of business revenue returns.

Though many organization promise to offer an efficient data management solution, it is almost impossible to develop analytical tools for data handling without having a proper knowledge of the organization’s structure and its market.

Thursday 12 September 2013

Travel Tech Trends: Changing the Global Tourism Scenario

Just half-a-decade ago, travel trend watchers used to write articles on how travel technology would change the travel and tourism industry by 2020. Today, after around five years, we can see new technology trends revolutionizing the entire tourism business, helping tour operators, airlines, hospitality business owners and ground transportation providers to expand their business and reach the global market. Many of the advancements are here already and new ones are coming faster than travel marketers have ever thought of. According to the Wall Street Journal’s Middle Seat columnist Scott McCartney, today to find a review of the newly launched travel app is like changing smoke detector batteries.

Apart from the travel service providers, the consumers are also taking advantage of the new technology evolution. For savvy travelers, technology is a stuff of everyday life. After the industry came out of its birth shell of leisure tourism, several new fields started entering the business, creating complications in the operational process. In such a situation, technology is the only way that helps simplify the process. Let’s take a quick look at some of the technology developments that revolutionized the travel industry operations:

Smart Phones: The tidal wave of smart phones with a bundle of features brings about a radical change in the way travelers connect, communicate and collaborate. Researches show that by the end of 2012, the number of travelers carrying smartphones increased to 75% from 50% at the end of 2011. Easily available wireless internet networks made it possible for the globetrotters to search, book and make changes in their travel itinerary on the go with the help of the smart phones and other mobile gadgets.

Travel Apps: In “The Washington Post” journalist Andrea Sachs wrote that these days it’s easy to find companies that don’t have a travel app than the ones that do. Today, mobile applications are transformational platforms and essential tools for the travelers. From the business point of view, these applications help organizations reach their target group and cater them a better service. From comparing itineraries, booking the tour to making changes and cancelling it, travelers can do all these on the go with travel apps. The better the application is, the more it attracts consumers to the business.

Internet Booking Engines: Online reservation systems or internet booking engines brought a real change in the entire operation of hospitality, airlines, travel agency and ground transportation business. Though the aviation industry is the first to introduce this software, today almost every hotel, airline, Rental Company and travel agent uses this reservation tool for maintaining customer data, simplifying booking process, promoting the services and also to minimize the manual errors.

Digital Maps and Guide Apps: Gone are the days when people afraid to visit an unknown place. Today, with the help of digital maps and city guides, people can explore any place and discover the remotest corners of earth. Moreover, the translation apps are also of great use for travelers to converse with other during their journey.

With technology, we can say that travelling is no more a voyage to the unknown. Recent development in travel technology has made the experience smoother and easier for the travelers and this trend is likely to continue its meteoric incline.

Monday 26 August 2013

Travel Technology: Dominating the Global Tourism Business

Technology has been dominating the entire tourism ecosystems for last few decades and the situation now arises where travel providers are expecting more efficient tools and services from the technology firms. This demand is expected to rise in the succeeding years to come to meet the growing demand of the digital market. Travel technology is one of the most rapidly expanding business segments in the world and market evaluators are expecting this growth to double up in the next 5 years due to new technological innovations; these will make the travel experience more efficient and convenient both for the service providers and for the travelers.

However, the entire idea dwells on how efficiently the technology providers integrate the market needs with their innovations. This puts a challenge before the companies as they now need to think from the view points of both the travelers and the service providers. From the travel agents’ point, modern-day innovations have empowered them with technologies that not only save their time and operational costs, but create a wide scope to reach their customers globally. With the help of customized websites, travel booking engines and bulk e-mailing services, the online travel agents not only double up their business, but are successful to create additional revenue by marketing their custom-made ancillary products and services.

Countries like India, China, Australia, Germany, Malaysia, USA and UK have witnessed a rapid growth in the tourism business in last two decades due to the advancement in internet technologies. The internet has created global platform for cultural exchange, which in turn created interest among travel enthusiasts to explore new destinations, untangle hidden world mysteries and journey across the remotest parts of the world to experience ultimate adventure. The digital platforms advertising different world destinations have succeeded in enticing the modern travelers to instantly plan travel, buy tickets and book accommodation; as a result the hospitality business also witnessed a quick boom.

While travel is the big buzzword these days, maintaining the entire travel process has become more complex for the travel agents, accommodation owners, airline operators and other travel service providers. However, as the competition increased in the market, the technology has improved to a point where it helps businesses to provide best customer experience. It minimizes the risk of information inaccuracy, accelerates the operational time and helps disseminate the information in a better manner.

Technologies like GPS, mobile applications, online booking engines etc. have minimized the hassle for travel consumers also. Now the travelers are empowered to search about different destinations on the web, research over the internet to know about different hotel and travel packages, to do the reservations online and to reschedule their journey as and when they want. This not only saves their time, but makes them get the best deal at market best price.

The improvement and implementation of technology in a business increases its operational efficiency and reduces overall costs, thus increasing the revenue returns in a long run. Travel technology has changed the entire scenario of exploring the world and is bringing more opportunities for the service providers and consumers to get the best out of it.

Wednesday 17 July 2013

Social Media Marketing: A Different Perspective

With the advent of internet, digital marketing has taken place the concept of physical marketing. While talking about online marketing strategies, the social media contributions come to the forefront. Today, approximately 9 out of 10 people have their accounts on social sites; thus, for marketers this medium is one of the most important platforms to reach their target group and market their respective products/services in the niche markets. Research shows that around 80% of consumers do research over internet and around 65% of them order products and services online. Moreover, it’s also been found that product/service recommendation on social sites influences the consumers to a large extent and increases the overall sales of the product/service.

While social media is gaining momentum as an important marketing channel, it’s also becoming critical for the experts to understand how this virtual world actually works. So how should marketing professionals approach the potential consumers – by adding fun in their approach? Speaking in everyday, colloquial language? Establishing a more relevant, yet intentionally non-corporate online presence?

All these are partially correct, but one aspect that experts need to understand is the nature of user behavior. There is a phenomenon in linguistics known as “code-switching”; it means to use multiple languages simultaneously in a single conversation. A recent research shows that code-switching has its prevalence and significance on a social and cultural level too.

Even in our everyday life, we use this technique. For example, when we speak to the management authorities or our colleagues, we use a corporate tone; and suddenly if we get a call from our friends or family members, we morph into an entirely different, perhaps seemingly complete different persona. The key here is that though we use different tone while speaking with different people both the tones are inherently ours. A study of code-switching reveals that we not only express different aspects of our personality at different times, these aspects play a great influence on our decision-making process, our preferences and our actions.

While using the social network as a marketing tool, we must consider this very nature of human beings. On social networks we must not assume that when a visitor visits our page, they would instantly react as a corporate person. We must consider that people not act, reach, respond and engage solely as a professional, but as nuanced human being.

However, to connect on a human level doesn’t imply to abandon the marketing objectives. Branding of your product/service and earning good revenue returns much depend on good marketing plans. Thus, creating content keeping in mind the needs, taste and preferences of the user group is the best way to market your product on social networks.

Evaluating the user behavior and creating content according to their taste is the fundamental rule to dominate the social media market. We never say that there is any sure shot formula to get overnight success on social networks; it requires patience and proper planning and of course, the advice of some experts.

via - Internet Booking Engine

Tuesday 7 May 2013

Must have Gadgets for Frequent Travelers

Whether or not, one has to agree that we cannot be completely free of our day-to-day life even during the vacation. Though we call this time a complete aloofness from all worries, office projects, clients etc. we cannot completely ignore it. We belong to a tech-dependent culture where gadgets like mobile phones, computers, e-readers and tablets have become a part and parcel of our everyday life. Thus, while packing for your holiday, don’t forget to carry some of the important gadgets that might serve you while in a critical situation. We have enlisted a few important items that have to be there in your must-to-pack list, especially when you are journeying to a place you haven’t been yet.

Smart Phones: A smart phone leads the list, certainly for its multi-functionality. Apart from voice calling and texting, which are the basic functions that a mobile device performs, a smart phone can function like a PC. With it one can check mails, get news updates, access social networking sites, share files etc. Some recently launched smart phone also have the feature of screen share which enables sharing of live images.

Mini Notebook: While travelling, you always want to carry less; mini notebooks are best for travelers as these consume less space, and are light and easy to carry. These can easily fit into your gadget bag and offers you the same advantages that a bulky laptop has to offer.

Camera: The second or I would say the most important gadget to carry during a trip is a camera with good resolution. An SLR or DSLR certainly best serves the purpose, but don’t lose your heart even if you don’t have one. If you aren’t passionate about photography and want some good clicks as a memorabilia of your trip, digital camera would sufficiently enough to serve your purpose.

Headphones: The journey hours often become exhaustive for most travelers; thus, listening music is a good idea to stay entertained, at least during long journeys. There are also noise-canceling earphones available in market today which prevents the disturbing noises to reach your ear, allowing you to enjoy a good sleep during a long-haul flight or train journey.

MP3 Player: For music lovers, an MP3 player may work as a rejuvenating dose. Listening to music is the best way to get entertained and kill the long journey hours. Moreover, music also helps relax your senses and gives you a refreshing feel.

Solar Power USB Charger: When you are journeying to some distant destinations, there is nothing worse than having your devices going flat, especially when you need them the most. A good way to escape such situation is to invest on a solar power charger that can charge your devices only with the solar energy.

Universal Power Adapter: Since various countries have different designs and standards for electrical outlets, people travelling from one country to another must have a universal power adapter to their list of gadgets. Such adapters are not only compatible to different wall electric outlets, these also work as a converter that converts the sort of current available within the country to some type which is compatible with your device.

Whether you are travelling for pleasure or for business purpose, the mentioned list of gadgets help you stay updated, entertained and in touch with the world. Travelling to your dream destination becomes a real fun with these trendy yet useful travel gadgets.

Monday 15 April 2013

Internet Booking Engine: A potent tool to survive market competition

In our last blog, we have talked about how technology has bridged the gap between merchandisers and customers. With the ever emerging market competition, it has become crucial for the organizations to become technically sound, as it is the only key that can make them survive the competition. Among the list of technical tools, internet booking engines are the industry’s newest and most important software implementations that simplify the entire task of reservation both for the consumers and for the merchandisers. Internet booking engine is a type of online reservation system where the customers can easily check availability and make their reservations by sitting at the comfort of their office or home, or wherever they want.

Internet booking engines are of various types and come with their share of benefits. Let’s discuss how different organizations can benefit from this advanced technological tool that brought a renaissance in the travel, tourism and hospitality industry.

Airline Booking Engine: Airline industry was the first to introduce this revolutionary tool in the mid 20th century. It was a great transition period for the industry; the introduction of this tool not only simplified the entire reservation process, but made it almost error free as well. Over the years, it has developed immensely where modern airline booking engines come with multiple other functions such as flexible fare selection, forward and backward date search, customer registration and profile, real-time credit card verification and charge, internal fare database, confirmation of reservation and a host of others. The online reservation systems let the airline companies to configure all the functionality they need to manage their revenue while allowing them to quickly adapt their sales model to changing market conditions.

Hotel Booking Engine: The hospitality industry is one of the fastest growing sectors where ever-increasing market competition pursuing the hoteliers to search for alternative sources to attract more and more customers. To cope up with the situation, most hotels are taking help of the digital media. The introduction of hotel booking engines made the entire hotel reservation system easy and convenient both for the guests and for the management. One of the most important aspects of such software is the reduction of mistakes made during the booking process. It is vital to address these mistakes as these may lead to serious monetary losses. However, while setting up a booking engine for hotels, the hoteliers should consider making it both user-friendly and intuitive so that every section of customers can use it without any hassle.

Cruise Booking Engine: While booking a journey on-board a cruise, passengers always want to get comprehensive information about the journey, the journey hours, the cruise facilities and the deck arrangements etc. An advanced cruise booking engine can show all these details along with performing other tasks such as making transactions and reservations. With the help of such software, the cruise liners can show all the detail of their cruise ship when a customer visits their website for reservation.

Booking Engines for Mobiles: Over the years, we have noticed communication media undergoing several phases where advanced technological innovations constantly upgrading the means of communication. The mobile reservation applications work similarly like that of a booking engine in your website. By downloading these applications, the customers can easily search for availability, get rates and also can make booking on the go. Along with convenience, it offers full security to the users.

Technology has empowered us in various ways and simplified our lives than ever before. Other than hotels, cruises and airlines, the car rentals, bus service providers and several other organizations are taking advantage of this advanced tool to serve their customers in a better way. With the constant innovation in the field of travel technology, it is expected to offer various other tools and products to simplify the working of the organizations worldwide.

Monday 18 March 2013

Travel Technologies: Bridging the Gap between Merchandiser and Consumer

In this globalized world, technology has enabled us to travel beyond time and space, but still there are people who love to be challenged by the new and thus sets on for expeditions every time they get a chance. For some, vacationing might be another way of spending some leisurely days, but for a majority of others holidays give a chance to know the unknown and explore the unexplored. Earlier, travelling was much of a struggle as it was a great deal to find a reliable tour operator who actually can offer them some lucrative travel deals. However, the scenario has changed to a large extent and all thanks to the present development in the technology field; now it all comes down to personal control and convenience.

Travel technology has formed a two-way bridge between the customers and the tour operators; now both the parties can reach each-other within a few clicks. Let us consider some of the aspects that have contributed towards this communication system:

Websites: In the virtual space of online media, website is one of the most effective ways to reach the targeted group of customers. A website contains every detail about a particular organization, its products, services and offerings. Today, most of the recognized tour operators have their websites from where the customers not only can know about the organization, but can directly contact them for any query or information.

Mobile Applications: Though it’s new to the market, the mobile application has caught the limelight within a short span of time. It helps airlines, hotels and travel agents to maintain a constant communication with their customers and on the other hand enable the user to get latest updates on deals and offerings even while on the go. Moreover, you can also book your travel package through these applications only.

Booking Engines: For the airline industry, booking engines proved to be an advantageous factor that made them increase their profit margin. Booking engines are applications that help travel and tourism industry support reservation through the internet. The invention of this tool has digitized the entire booking procedure, and ensured a lesser scope for errors or factual mistakes.

Social Media: In the field of digital marketing, social media has become one of the potent tools to reach a large group of consumers within a lesser time span. Being one of the largest industries worldwide, travel and tourism sector is offering their products and services in a lucrative way through different social media networks. It not only helps to increase the bottom line of any company or organization, but creates interest and brand awareness among the customers as well.

Technological inventions have opened new doors for the travel and tourism industry. It has minimized the distance and brought people closer than ever before. What you need to do is to choose the right technology that can make your journey pleasurable and memorable.


Monday 25 February 2013

Mobile Applications: Adding More to Tour Travel Experience

It won’t be wrong to name the present world a ‘digitized globe’ where communication technologies have reached the doorsteps of millions of people. With the increasing popularity of smart phones, the demand for mobile applications (apps) has also been increased. Along with various other industries, the tourism sector is also reaping its fruits. Having a mobile application for the organization such as airlines, trains, hotels and tour operators is a great way to stay in touch with the targeted group of customers round the clock.

The history of mobile applications does not take us to a primitive era. It was in the end of the 20th century that mobile manufacturing companies started developing apps to resist the market competition. Small arcade games, calendars, ringtone editors and calculator etc. are some of the first known apps that captured millions of hearts. The beginning of the new millennium saw a rapid market evolution of mobile content and applications. Development of mobile operating systems, such as Windows Mobile, Symbian, RIM, Android and Mac iOS opened up new business opportunities for the organizations.

From having fun to do some serious works, these applications actually take us to a completely different world. But what actually made the tourism industry to opt this new trend? Let us have a glimpse of some of the key factors behind this:
  • Through the mobile app, the airlines, hotels and travel agents can keep a constant communication with their customers, which in turn help them getting more business.
  • It is also a hassle free and convenient process for the customers to get latest offerings, updates and travel deals on their phones while on the move.
  • Some mobile apps need no internet connection to operate; though they won’t give you an updated news, it sometime works magically when you are in a remote area where the internet connectivity is not available.
  • Sometime apps also help to create a brand image. Now a days, it is considered an inevitable part of branding and brand promotion phase.
  • Some mobile apps enable the users to find details about hotels or other services, read reviews and make bookings using their smart phones only. This is one of the prime reasons for the increasing popularity of the travel mobile apps.
Whether you are a frequent traveler, a leisure seeker or an occasional voyager, these apps would surely make your journeying experience all the more ease, joyful and exciting.

Wednesday 13 February 2013

Travel Technology: Revolutionizing The Way You Travel

Over the last few years, the tourism industry has experienced a rapid boom worldwide. This vast change in the entire tourism scenario has given birth to a relatively new phenomenon, the travel technology market. It is also anticipated that over the next two or three years, the IT technology would fuel major changes in the way people travel from one place to another.

In the general terms, Travel Technology is defined as the application of Information and Communication Technologies (ICT) in the travel, tourism and hospitality industry. Earlier, the term was majorly associated with Computer Reservation System (CRS) of the airlines, but now it incorporates a broader tourism sector as well as the hospitality industry.

The tourism industry has been vastly changed with the emergence of globalization. But now the question is how this concept emerged? Many thinkers consider technological developments as the main facilitator and driving force behind most of the globalization processes. From getting the information about different destinations, booking travel packages to receiving the directions to the place, everything have been made so easy, thanks to the developments in the digital communication systems.

Even the travel, tourism and hospitality industries are also reaping the benefits of the technological development and reaching a vast community of people in a shorter period of time. Now, no one is out of reach and all thanks to the Internet facilities. The discovery of smart phones revolutionized the way people used to interact with each other; electronic mails, messaging and sharing tools have made it easy to communicate with others and to get an instant feedback.

In this blogging site, we would try to cover the diverse aspects of travel technology that contribute towards making the travelling experience all the more easy and enjoyable. Keep your eyes on our blog to get yourself updated about the technology market along with knowing the latest travel trends that the world adheres to.