Hotel Booking Engine : How it Increases your Conversion Rate

From telegram to telephone, pagers, mobiles and now smartphone, the world of communication has gone through a rapid transformation over the last half a century. Like other industries, the hotel business has also experienced a rapid change because of this transformation in communication methods. Unlike earlier days when people used to visit or call up the hotel to book a room, today everything has been digitalized that enables consumers to search, compare and book hotel rooms online from any corner of the world.

Travel technology or precisely hotel booking engine should be given the credit to make the entire booking process easier for the consumers and beneficial for the hotel owners. Though the first online reservation software was developed for the American aviation industry almost half a century ago, today this world-changing software is used by other businesses alike including hotels, car rentals, cruises and so on. Let’s see how this travel technology development has revolutionized the hotel booking experience both for the travelers and for the hospitality groups: 

For the Customers

Convenience at your Fingertip

Looking for a particular time to call up the hotel or dropping a mail to the sales professionals to get quotation for room rates is a memory of the past. Now it’s the age of search-choose-book. The hotel booking software is a one stop tool that gives the customer all necessary information that they require to book a hotel room. From the amenities, facilities to room vacancies, everything can be searched using the tool.

Make an Informed Decision

Now it’s easier to make an informed decision as customers can view online the pictures of the rooms, the hotel and the facilities available there. Also, the travelers can search for hotel reviews written by real customers, which give them a clear idea about the particular hotel.

Do Safe Billing
Security is always a prime concern in the cyber world. However, the hotel reservation software are integrated with secure payment gateways, which keeps the transaction information provided by the customer safe and confidential. As there is no cash payment, the customers also doesn’t require to carry a large cash while travelling. 

For the Hoteliers

Centralized Management

Online Reservation Engines help the hoteliers to manage their bookings centrally. From maintaining the room availability report to managing the bookings, everything is done virtually and through a single control panel access. Also, the large hotel groups can manage booking for all their hotel units from one single place, which not only saves them big money, but streamline their work as well.

Great Promotional Tool

Modern day booking software come with advanced, self-customized control panel access that allows the hoteliers to make changes in the software anytime they want. This also allows them to integrate their marketing messages, add seasonal deals and discounts and advertise promotional messages in a more efficient manner. They can add/remove these messages and deals anytime they want, thus paving the way for a better business gain.

Minimizes Manual Labor

A hotel reservation software automates the entire booking process, which means the hotels need not to hire a complete team to look after the department. Thus, the hotels can save a huge on their annual spending and can stay away from the hassle of up-keeping a separate setup for the same.

A hotel booking engine offers multiple benefits and also increases the website’s conversation rates and escalates revenue returns. It makes up-selling and cross-selling of additional products and services easy, turning your website into a potential sales tool.