It won’t be wrong to name the present world a ‘digitized globe’ where communication technologies have reached the doorsteps of millions of people. With the increasing popularity of smart phones, the demand for mobile applications (apps) has also been increased. Along with various other industries, the tourism sector is also reaping its fruits. Having a mobile application for the organization such as airlines, trains, hotels and tour operators is a great way to stay in touch with the targeted group of customers round the clock.
The history of mobile applications does not take us to a primitive era. It was in the end of the 20th century that mobile manufacturing companies started developing apps to resist the market competition. Small arcade games, calendars, ringtone editors and calculator etc. are some of the first known apps that captured millions of hearts. The beginning of the new millennium saw a rapid market evolution of mobile content and applications. Development of mobile operating systems, such as Windows Mobile, Symbian, RIM, Android and Mac iOS opened up new business opportunities for the organizations.
From having fun to do some serious works, these applications actually take us to a completely different world. But what actually made the tourism industry to opt this new trend? Let us have a glimpse of some of the key factors behind this:
The history of mobile applications does not take us to a primitive era. It was in the end of the 20th century that mobile manufacturing companies started developing apps to resist the market competition. Small arcade games, calendars, ringtone editors and calculator etc. are some of the first known apps that captured millions of hearts. The beginning of the new millennium saw a rapid market evolution of mobile content and applications. Development of mobile operating systems, such as Windows Mobile, Symbian, RIM, Android and Mac iOS opened up new business opportunities for the organizations.
From having fun to do some serious works, these applications actually take us to a completely different world. But what actually made the tourism industry to opt this new trend? Let us have a glimpse of some of the key factors behind this:
- Through the mobile app, the airlines, hotels and travel agents can keep a constant communication with their customers, which in turn help them getting more business.
- It is also a hassle free and convenient process for the customers to get latest offerings, updates and travel deals on their phones while on the move.
- Some mobile apps need no internet connection to operate; though they won’t give you an updated news, it sometime works magically when you are in a remote area where the internet connectivity is not available.
- Sometime apps also help to create a brand image. Now a days, it is considered an inevitable part of branding and brand promotion phase.
- Some mobile apps enable the users to find details about hotels or other services, read reviews and make bookings using their smart phones only. This is one of the prime reasons for the increasing popularity of the travel mobile apps.
0 comments:
Post a Comment