Travel Technology: Putting the Customer at the Forefront

“Customer is the King”!! No matter you are into which business, to satisfy the end-user should be the ultimate goal of your business as this ensures long-term business and helps your curb the market competition. However, for the travel industry, the competition is getting tougher with travelers expecting to have an all-inclusive service when they travel. Particularly talking about the airline industry, it is continually shifting through changes in order to meet the customer demands.

The basic equation that we need to understand first is that not all passengers are same and nor do their requirements. Air passengers include a variety of people like couples, students, business professionals, celebrities and the like. And here of course, “one size fits all” strategy won’t work. So, airlines need to consider everyone’s interest and then catalogue their services, amenities and facilities accordingly.

Only by offering lowest fares or last-minute deals, airlines cannot simply ensue that they are offering a value-added service to their customers. From the airline booking process till the customer reach their final destination, the airline performs an active role in the entire process.

Today’s travelers are more mobile and they want on the go service. A secure internet booking system through which customers can book their flights using their mobile devices is perceived as a driving force to generate more leads in the coming time. International consumer surveys made it clear that people prefer booking their flight deals and vacation packages using their mobile device over sitting on a desktop computer to book the travel deals. For the airlines, technology is thus a boon to stimulate business; the more competent an airline booking engine is, the more is the chances for the airline to attract new customers and keep existing ones.

It is quit clear from recent consumer studies that people are ready to pay a higher amount if they get a better service. Along with the pricing factor, the airlines should focus on factors including check-in, boarding, passport control, security and much more.

Considering the customer aspects, we must tell that travel technology can and will surely bring a huge difference in the globetrotting experience of the global travel consumers. Thus, it is the high-time for the airline companies to deploy right technology and enjoy greater customer retention and profit rate. Experts predict that by the next few years, trillions of devices will be connected to mobile networks, and this will add to the travel experience of the people.